This policy was last updated on 4 January 2024
Please read this privacy policy if you use the MUSTT mobile software application (the “App”), or the MUSTT website (together with the App, the “MUSTT Platform”) in any location other than the USA, France, Italy, Spain, Portugal, Germany or Australia, which require their own terms of use. As well as to users of the MUSTT Platform, this privacy policy also applies to any other individuals whose data we may process, except for our employees, candidates, event partners and/or artists. If you are under these data subjects’ categories, please check out the relevant privacy policy for you by reaching out to the MUSTT team at mustmarketplace@gmail.com. This privacy policy explains how Mustt Limited (“MUSTT”, “we” or “us”) uses your personal information to provide the MUSTT Platform. If you have any questions about this privacy policy, feel free to contact us musttmarketplace@gmail.com. Occasionally, we might need to update this policy, and will let you know of any updates. If we make any changes to the way we use your personal information, we will let you know by posting a notice on the MUSTT Platform or sending you an email at the email address provided at the time you registered.
We are an event discovery platform that matches users with events and activities that match their vibe. The scope of our services may change from time to time. Where our services change, we will notify you and update this privacy policy.
2.1. For the purpose of the EU General Data Protection Regulation (the “GDPR”) (and any other applicable UK laws, such as the UK GDPR), MUSTT is the “Data Controller” where you are using the MUSTT Platform.
2.2. This privacy policy explains how we use your personal information and other data we collect when you use the MUSTT Platform.
3.1 MUSTT processes your data to allow you to use, and us to deliver our services to you on the MUSTT Platform.
3.2. Some of your data will be processed based on MUSTT’s legitimate interests, including photographs, and audio and video recordings of events, to allow us to successfully provide the event experience set up for you on the MUSTT Platform. Legitimate interest is also our lawful basis for processing in-app analytics data (except where your consent is required) so we can enhance and monitor app performance, account activity, or website logs etc, and prevent fraudulent or other malicious activities, and produce website visitor logs for cybersecurity and/or error tracking purposes. Legitimate interest is also our lawful basis for profiling. We also rely on our legitimate interest to collect your date of birth, so we can make sure you are allowed to purchase tickets, since some events will require you to be at least 18, and to share some aggregated information with Event Partners for their own internal statistical and sales control purposes. Legitimate interest is also our lawful basis for sending you any post-event reviews or surveys to complete after you have attended an event, or after you have contacted our team, to help make MUSTT even better. Where we are processing any personal data based on legitimate interest, we have conducted an assessment to ensure that the individual’s interests do not override those legitimate interests.
3.3. We will ask for your consent if we need to share your data with third parties for any reason not mentioned in this privacy policy which is not necessary for you to be able to use the MUSTT Platform. We will also ask for your consent in some other cases, for example in order to use your location to sync your music library or to send you notifications, as well as for market research, or any other survey which does not fall under post-event reviews, you will have a right to say no.
3.4. We may ask for your consent in other cases where we process your data. You can revoke your consent at any time by contacting us at mustmarketplace@gmail.com. Please note that the withdrawal of consent will not affect the lawfulness of processing based on consent before the withdrawal.
3.5 We will rely on your explicit consent for processing special categories of personal data that are considered sensitive.
4.1. To help us manage your registration and ticket sales, we will process and store all personal information you give when you register on the MUSTT Platform, and any personal information which is generated when you navigate and use the MUSTT Platform. We also use this information to analyse trends in your behaviour as this helps us to determine your preferences, habits, tastes, geographic location and favourite events, which will maximise your use and enjoyment of the MUSTT Platform. We might also take some information from email communications between you and MUSTT and store this in separate documents. To find out more about how we use your personal information, see Clause 6 below.
4.2. The types of personal information we collect may include:
Contact details – including your name, gender, email address, phone number, ID, postal address, and date of birth.
Payment card and billing details – when you buy tickets via the MUSTT Platform, we will need your payment and billing information (such as your address and postcode) so we can handle the processing and despatch of ticket orders;
Location data – we may collect your IP address, and if you allow us to connect to your device’s geolocation functionality, we may collect your GPS data. We will use the location data to improve personalised recommendations on the MUSTT Platform on what events are taking place near you. You can turn off the App's ability to access your geolocation at any time through your device’s general or privacy settings;
Your image or recordings – we might get photographs, audio or video recordings of events listed on the MUSTT Platform. We may reproduce and/or publish your image on the MUSTT Platform and in other promotional materials, social networking channels and other materials related to the MUSTT Platform;
Your preferences – we may collect information about your purchase history, events you have viewed, attended or enquired about, any events you have favourited, shared or invited people to attend and any feedback you may give or reviews you may submit;
Music library (e.g. Spotify or Apple Music) – if you allow us to connect to your music library, we may collect and hold information on your musical interests so we can improve the personalised recommendations through the MUSTT Platform;
Your interactions with us – for example if you send us information via email, survey, social media, customer service communications or other methods, this may be stored on our systems; and
Technical information – when you use the MUSTT Platform, we automatically receive and record information in our logs from your browser or mobile platform, including the location, IP address, strictly necessary cookie information and details about the page you requested. We will also collect information regarding your use of the MUSTT Platform, mobile device information and browser information.
Feedback - when conducting a survey, we may collect your views, opinions and suggestions.
5.1. Our website and our app use cookies to distinguish you from other users of our website and our app. This helps us to provide you with a good experience when you browse our website and when you use our app and allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device (if you agree). Cookies contain information that is transferred to your device hard drive.
5.2. We may use the following cookies on our website and/or our app:
1. Strictly necessary cookies. These are cookies that we require to operate our website and app. They include, for example, cookies that enable you to log into secure areas of our website and app, use a shopping cart or make use of e-billing services. We also include among these cookies a combination of Google Analytics and proprietary tracking cookies that allow us to attribute purchases to partners, which is necessary for us to be able to fulfil our obligations under these agreements as our business model relies on it. This data is intended for internal use only and short expiry periods are set. You can contact us at musttmarketplace@gmail.com for further information.
2. Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website and app when they are using it. This helps us to improve the way our website and app works, for example, by ensuring that users are finding what they are looking for easily.
3. Preference Cookies. These cookies help us to customise and improve your experience. They are used to recognise important information about your preferences so we can personalise our content for you. Although they are not vital for our website to run, without them, certain functions of our website may not be available.
4. Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. Where this information is used for any marketing purposes, we will ask for your consent first.
As a result of using Google, Meta and TikTok products, your information may be shared with the following third parties:
Google. For information about how they may use your data, please see How Google uses information from sites or apps that use our services – Privacy & Terms – Google
Meta. For information about how they may use your data, please see https://www.facebook.com/privacy/dialog/how-meta-uses-my-info/
TikTok. For information about how they may use your data, please see Privacy Center - Ads and Your Data | TikTok
5. Marketing cookies. These are cookies that are used to target advertising to a user (behaviour targeting), including Facebook Conversion API through which data will be shared with us for marketing purposes, as well as being shared with Facebook/Meta.
5.3. When you use our website for the first time you are given the opportunity to accept or decline cookies which are not strictly necessary. By using the tick boxes on the cookie banner, you are consenting to or declining our use of cookies by category as set out in this policy. You can also change your cookie consents at any time by accessing the cookie banner or by emailing us on musttmarketplace@gmail.com. You can set up your preferences the first time you visit our website and at any time through our cookie banner or by contacting us on musttmarketplace@gmail.com.
5.4 The cookies described above will be installed when you download the app. If you have any questions about them, you can contact us at musttmarketplace@gmail.com before downloading the app. You can change your cookie preferences at any time by contacting us at musttmarketplace@gmail.com
5.5 You can delete all cookies that are already on your device by clearing the browsing history of your browser. This will remove all cookies from all websites you have visited. Browsers also allow you to control access to cookies. You can find below the links providing information about how you can do this for the major browsers:
Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
Firefox: https://support.mozilla.org/en-US/kb/delete-browsing-search-download-history-firefox
Safari: https://support.apple.com/es-es/guide/safari/manage-cookies-and-website-data-sfri11471/mac
5.6 Our use of cookies is proportionate in relation to our intended outcome and limited to what is necessary to achieve our purpose.
Session cookies. These cookies allow us to recognise and link the actions of a user during a browsing session. They are temporary and expire at the end of a browser session, normally when you exit the browser.
Persistent cookies. This category encompasses all cookies that are stored on a user’s device in-between sessions. The persistent cookies we use normally expire after six months. If you require more information regarding the duration of a particular cookie used by us, please contact us on musttmarketplace@gmail.com.
6.1. As well as the purposes described above at Clause 4.1, we use your personal information to:
run the MUSTT platform or any other purposes required in order to allow us to provide the MUSTT Platform to you;
communicate with you via email, SMS, in-App notifications and push notifications about your purchases on the MUSTT Platform, including tickets (and the events they relate to) and any other non-ticket items;
fulfil your orders for tickets and other non-ticket items purchased via the MUSTT Platform;
provide better content, services, marketing, and support to you. For example, we may need to use your information to administer your account or provide you with information in connection with any purchases or events you have expressed an interest in;
run and provide any competitions available to you via the MUSTT Platform and communicate with you about those competitions. If entering into a competition, please read the terms and conditions relating to that competition as these may include specific terms regarding your personal data; and
to profile individual and demographic trends of events you attend or interest you show in certain events and artists. This helps us to provide recommendations of similar things you might like or find interesting. We do this by making assumptions based on an analysis of the information we hold, including the events you have viewed, favourites lists, and events you have clicked onto.
Other users at MUSTT. Any MUSTT users with your phone number will be able to see whether you have an account with MUSTT when using certain features, such as sending tickets to a friend.
6.2. We also use information that we collect about you to for operational purposes, including:
to provide customer service, including to respond to your enquiries and answer any of your requests for information;
carry out verification checks,
to send you important information regarding our services, or other technical notices, updates, security alerts, and support and administrative messages; and
as we believe to be necessary or appropriate under any applicable law, to enforce our rights or to respond to requests from law enforcement and any other government authorities.
6.3. As explained in Clause 3, we use your personal data on the following legal bases:
your consent and your explicit consent where applicable;
as necessary to perform a contract that you have entered;
in our legitimate interests, including to improve the performance of the MUSTT Platform and in order to enhance your experience of the MUSTT Platform; and/or
to comply with a legal obligation.
6.4. Where we rely on your consent to process your personal data (e.g marketing), you can withdraw your consent at any time by emailing us at musttmarketplace@gmail.com or in any other way explained in this privacy policy. If you withdraw your consent, this will not affect the lawfulness of any processing which took place before the withdrawal.
7.1. We may send you marketing communications via email and push notifications. You can choose to opt in to marketing communications and push notifications when registering on the MUSTT Platform. If you change your mind about receiving any marketing emails from us, you can edit your preferences by emailing us at musttmarketplace@gmail.com.
7.2. Where you opt out of receiving these marketing communications, we may still process your personal data for other required purposes, as explained in Clauses 5 and 6 above.
7.3. On registration, we will also ask you if you consent to take part in surveys, fan tests and more.
8.1. We will not rent or sell your personal information to anyone without your explicit consent. We may share your personal information in the ways described below:
1. We may disclose your personal data to the following categories of third-party recipients:
Hosting. We may share your personal data with cloud storage providers.
Analytic tools. We may share your personal data with analytics and search engine service providers.
Administration and support tools. We may share your personal data with support software providers.
Emailing. We may share your personal data with emailing service providers.
CRM. We may share your personal data with CRM providers.
Messaging and collaboration tools. We may share your personal data with messaging and collaboration software providers.
Online survey tools. We may share your personal data with online survey tool service providers.
Contractors and Volunteers. We may share your data with contractors or volunteers that support us in managing and running the platform.
2. Third Parties – We may integrate with other third party products and services such as Spotify or Instagram to enable certain features of the MUSTT Platform. We do not share your personal information with them except as is necessary in order to allow them to perform the features requiring their integration. We are not responsible or liable for the actions of any third parties. Should you wish to complain about the use of your personal information by any third party, then you should contact them directly.
3. Cookie Providers - where third-party cookies or similar technologies are used, we may share your data with the relevant cookie provider if you have consented to the cookie being set. Please see clause 5 for further information.
4. Other reasons – We may also share your personal information with a purchaser or potential purchaser of our business and in some circumstances, we may have to disclose your personal information by law, either because a court or the police or other law enforcement agency has asked us for it, to enforce our legal rights, or to prevent fraud or ticket-touting for example.
8.2. We may also provide our partners with anonymous information about how users, collectively, use the App and website so that they can understand how often people use their services, the App and the website.
9.1. If you give us information (including personal information) on behalf of someone else, you confirm that the other person has given you permission to act on their behalf and has agreed that you can:
provide their personal information to us;
receive on their behalf any data protection notices; and
give consent to the transfer of their personal data abroad.
9.2. We will need to see proof of this consent, so will ask you to provide MUSTT with the written authorisation from them or the document which demonstrates power to represent them. If these documents are not available, we will be able to accept any appropriate alternatives.
9.3. Where personal data has not been obtained from a data subject, this privacy policy explains how their data is processed.
10.1. We are committed to ensuring that your information will be treated confidentially and securely, and we have put in place appropriate measures to ensure the security of your personal data.
10.2. The personal data that we collect from you may be transferred to, and stored at, destinations outside the European Economic Area (EEA) where the laws on processing personal data may be less stringent than in your country. It may also be processed by staff operating outside the EEA who work for us or for one of our agents or suppliers.
10.3. Presently, personal data collected from you is stored in data centres as well as cloud networks which are located or hosted in Ireland.
10.4. When your personal data is transferred to parties located outside of the EEA we will assess and take appropriate measures to ensure these third parties provide adequate security of such personal data and respect your rights to privacy. These safeguards are intended to ensure a similar degree of protection to your data wherever it may be transferred and may include:
only transferring your personal data to countries which have been deemed to provide an adequate level of protection for personal data by the European Commission; or
entering into specific contractual terms which have been approved by the European Commission and which give personal data the same protection as within the EEA (for example, if transferring your data to the USA).
If you would like any more information on the safeguards used, feel free to contact us at musttmarketplace@gmail.com.
11.1. We may hold on to your personal data for as long as we need to for the purposes for which it is processed or as is otherwise required by applicable law. If you terminate your account on the App and/or website, stop using the MUSTT Platform, we will delete your information as it is no longer relevant, but we might need to continue to process your personal data as required under applicable law, in order to establish, exercise or defend legal claims where relevant.
11.2. We calculate the appropriate retention period for your data by considering the nature and sensitivity of the data, the purposes for which we are processing the data, and any applicable statutory retention periods. Using these criteria, we regularly review the personal data which we hold and the purposes for which it is held and processed. Once processing has been completed, we may securely delete or anonymise your personal data.
11.3. We may delete your account or specific information before deactivating your account if we believe it may no longer be relevant, or where an account has been inactive for more than a year. Purchase history may be deleted after 7 years.
If you would like any more information about our retention periods, please contact us at musttmarketplace@gmail.com.
Under the GDPR and any equivalent rules in the UK, you are entitled to certain rights relating to our handling of your personal data, as described below.
12.1. You can request details of the personal information that we hold about you under data protection laws. If you would like a copy of the information held about you please write to us at musttmarketplace@gmail.com.
12.2. If you think any information we have about you is incorrect or incomplete, please write to us at musttmarketplace@gmail.com as soon as possible. We will correct or update any information as soon as we can.
12.3. You have the right to erasure of your data, as well as a right to deactivate your account (in which case only your user ID and ticket history will be retained for our records). We are not required to delete any information needed to establish, exercise or defend against legal claims, or that we need to retain in order to comply with the law.
12.4. You have the right of restriction of processing, where your data is wrongfully processed but should not be erased for a reason listed in Article 18 (1) of the GDPR.
12.5. Until a download option has been developed based on universally recognised standards, you may exercise your right of data portability by obtaining your data. You can do this by writing to us at musttmarketplace@gmail.com.
If you would like to exercise these rights, please write to us at musttmarketplace@gmail.com.
If you have any complaints about how we handle your personal information, please contact us at musttmarketplace@gmail.com. If we are unable to resolve your complaint and you wish to take your complaint further, you can do so by contacting the UK Information Commissioner’s Office.
MUSTT has appointed a data protection officer for you to contact if you have any questions or concerns about MUSTT’s personal data policies or practices. MUSTT’s data protection officer’s name and contact information are as follows:
MUSTT Limited
167-169 Great Portland Street,
London, England,
W1W 5PF
Contact email: musttmarketplace@gmail.com